Incredibles is a pioneer in the cannabis edibles industry. The company's story began with co-founder Bob Eschino creating "special cookies" to help his grandmother, and her positive feedback on the flavor and effect inspired the company's mission. Since then, incredibles, a brand under the parent company Medically Correct LLC, has been focused on providing professional, consistent, and safe edibles to the market. They have grown to be one of the highest-volume and most awarded cannabis-infused product companies in the country.

Beyond just their well-known chocolates and gummies, incredibles has expanded its portfolio to include a wellness line and vape pens. The company prides itself on its culinary foundation, employing classically-trained chefs to develop unique and delicious recipes. They are also known for their commitment to product safety and compliance, using independent labs to test their products and working with lawmakers to enact regulations that enhance transparency in the edibles market.