Keef Brands was co-founded by Erik Knutson in Boulder, Colorado, in 2010. The company quickly became a pioneer in the cannabis beverage industry, distinguishing itself by offering a variety of infused beverages as a direct alternative to alcohol. Today, Keef is led by CEO Travis Tharp and has been recognized with numerous awards for its innovation and commitment to providing high-quality, consistent products.

Beyond their initial Keef Cola Classic Soda line, the company has significantly expanded its product portfolio to include a wide range of beverages like Keef Sparkling H2O, Keef Life H2O, and a line of non-carbonated Keef Mocktails. The company has also moved into other product categories, offering gummies and vape cartridges. Keef has a growing market presence, with its products now available in multiple states across the U.S., as well as in Canada and Puerto Rico.