RAW is a prominent brand of rolling papers and smoking accessories, officially launched in 2005 by founder Josh Kesselman. The brand's core philosophy centers on creating what it calls "plant-based perfection," using natural, unrefined, and unbleached materials. More than just a product, RAW has cultivated a lifestyle brand with a mission to "uplift the world, through the magic of smoke!" Its product line has expanded well beyond papers to include cones, rolling trays, storage, and apparel.

A significant aspect of the brand is its philanthropic arm, "RAW Giving," through which it supports various humanitarian projects around the globe. This combination of a high-quality product line, a distinct brand identity, and a commitment to charitable work has helped RAW become a well-known and respected name in the smoking accessories industry.